National Readathon Day

Tuesday, March 03, 2015


Consider this: 53% of 9-year-olds read for pleasure daily, and by the time they turn 17, that number drops to 19%. Without your help, book worms may soon become an endangered species

That's why Penguin Random House and the National Book Foundation are launching National Readathon Day. We're asking book lovers across America to pledge to read for four hours starting at noon (in respective time zones) on January 24, 2015.

Make your commitment here on FirstGiving and fundraise to support the National Book Foundation's efforts to create, promote, and sustain a lifelong love of reading in America. Proceeds will support our education programs, like BookUp, our after-school reading program which has given away over 25,000 books to middle schoolers since 2007.

To show our appreciation, we're delighted to offer some exciting rewards at a variety of fundraising milestones.

Individual fundraising premiums for National Readathon Day are awarded at the following levels: 

  • $100 - an I Love Reading tote bag
  • $250 - a copy of a 2014 National Book Award winning book 
  • $1000 - a tote bag plus all four 2014 National Book Award winning books
  • $2500 - 2 tickets to the invite-only 2015 National Book Awards ceremony, dinner, and after-party
  • $7500 - 2 tickets to the invite-only 2015 National Book Awards ceremony, dinner, and after-party plus hotel and airfare (from anywhere in the continental United States)

Additionally, the top fundraising team will have the opportunity for an exclusive reading (in-person or online) with Phil Klay, author of Redeployment, the 2014 National Book Award Winner for Fiction.

Thank you for joining us for National Readathon Day and in celebration of how important reading is to American culture.


The mission of the National Book Foundation is to expand the audience for literature in America. Its programs include BookUp, 5 Under 35, the Innovations in Reading Prize, and the National Book Awards.

If you need more information about the National Book Foundation or National Readathon Day, email And for press inquiries, email