charity: believes both widespread education and awareness are essential for global change. charity: campaigns present issues like water and sanitation, hunger, AIDS, and preventable disease in compelling ways to promote higher understanding. Through field research and the use of new technology, charity: produces multime dia exhibitions, events, public service announcements, and grassroots activities. Through a strong web presence, charity: creates and empowers a growing community of compassionate citizens. charity: believes education and awareness are not enough. charity: seeks to spark giving by restoring faith in low-level donations. Campaign-related products are developed and sold. 100% of all proceeds directly fund humanitarian programs. In an age of billion-dollar philanthropy, charity: believes that even small gifts can have great impact when spent wisely in the developing world. charity: believes there is power in showing results. charity: proves the work done in the field, using Internet technology and volunteers with cameras to bring stories of transformed lives and communities back home. In real time, donors are able to see the difference their gifts have on those in need.