Description: The mission of the Rainforest Alliance is to protect ecosystems and the people and wildlife that depend on them by transforming land-use practices, business practices and consumer behavior.

Mission: The Rainforest Alliance sets standards for sustainability that conserve biodiversity and promote the well-being of workers and their communities. By working pragmatically and forming strategic alliances we help land-users, from small farms and cooperatives to multinational companies, transform the way they grow food, harvest wood and host travelers. We also work to bring these responsibly produced goods and services to the global marketplace where the demand for sustainability continues to grow. Our practical approach and numerous successes with on-the-ground programs that empower local people and protect vital habitats have proven to be some of the best ways to counter the harmful effects of unsustainable land use and business practices.