Raised so far

102 % to goal


Keep the Memory Alive Manhattan Beach , California
In memory of Roberto (Bobby) Friedmann

Donations as of October 06, 2015:

$50,339.08 Raised Offline
$51,607.19 Raised Online
$101,946.27 Total Raised

Fight 4 Bobby

Welcome to the fundraising page for Dr. Bobby Friedmann's "Named Legacy Fund" for the Pancreatic Cancer Action Network (PANCAN).  


My father Roberto was born in Montevideo, Uruguay, on August 4th, 1953. When he started at the English prep-school St. Catherines at age 5, he was nicknamed Bobby.  He came to the United States in 1973 to attend the University of Kansas, where here earned his Bachelor of Science in Business and Economics, Master of Business Administration, and his PhD in Marketing. In 1984 he was hired as an Assistant Professor of Marketing at the University of Georgia where he earned tenure as an Associate Professor.

He passed away September 24th, 2011.

Below are a few lines from an open letter he wrote to many of his student that started the Facebook group "We Love Dr. Friedmann" while he battled Pancreatic Cancer.

I have always preached that the way to beat cancer is screening for early detection. Both my wife and I are living proof... Unfortunately, there is no early detection for pancreatic cancer.

After 27 years at UGA, where I taught with as much passion and joy as I could muster, I am definitely going to miss not going back to work. The thousands of students that I met in my journey certainly enriched my life.




Why PANCAN needs your help:


• Pancreatic Cancer is the least funded of the top five deadliest cancers

• 94% of patients die within five years of diagnosis, highest of all cancers tracked by American Cancer Society and the National Cancer Institute 

• 74% die within one year

• The survival rate has not improved substantially in the 40 years since passage of the National Cancer Act. 

For more information and statistics click here.


Comment Donation
Lawson and Chelsea Carr Here's to Bobby.
Matt & Ashley Kayser
on behalf of Butt Hutt BBQ in Athens, GA
Tiffany Brown
2014 PurpleStride DC
Dorothy Hudig
Liliana and Alex Friedmann
Anonymous Matching Donor
Doug McMaster and Karen Westerfield
Donald Evans
Genco Import Company
Murray Gardner
Mindy Morgan Zeh
Akin's Ford
Wells Fargo
Ashley McMaster $60 for 60
Alex Friedmann Happy 60th Birthday Dad
Nick Friedmann Happy 60th Birthday
Alex Venditti, Jeffrey Taylor, and Greg Schneider
Tim & Jean Riley
PurpleStride DC Team
Chris Scotti
Andre and Cara Simmons
Nick Friedmann Thank you to this Delta credit voucher
Presenting Sponsor: PurpleStride Washington DC, 2013 Thank you to so many friends and family for this privilege.
Rockville Lexus
Jack King
Genco Import Company
Roberto & Marie Friedman We will always miss him.
Scott Levine Incredible educator, mentor, and friend. Inspired me to continue to pursue my marketing education.
Dan and Mary Paxton Colley
Carl Boneri I think of Bobby each time I step up to a putting green. It's as if I can hear in the distance, "same speed back as forward, Knucklehead".
Jean and Red We miss Bobby's indomitable spirit. Let's hope we can eradicate this disease from the face of the earth!
Don Evans
Lawson and Chelsea
Taqueria La Parrilla
Middendorf Family
Brian Conley Great time last night at the dinner! Jessica loves the lamp!
Keith Morgan
Jessica Moseley
Childers Family
Libby Legler
Sally Vandiver
Bobby Heath
Warren and Pat French

Donation Summary

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