Can the right purse resurrect a woman's confidence? As the Pink Purse Project, we believe it can. Our mission is to empower women with renewed confidence and a positive self-image. Not just a bag for lipstick and gum, the Pink Purse Project holds access to community resources, emotional and physical support and financial services. We're distributing more than purses and personal items, we're sharing the value of self-worth. We are giving confidence they can carry.