Blood Bank of Hawaii (BBH) is excited to have been selected the lead beneficiary of Honolulu Twestival 2011. We are grateful for the opportunity to partner with Twestival to heighten awareness about the important need for blood donation, stimulate interest for the next generation of donors and increase the number of first-time donors.
Funds raised through Honolulu Twestival 2011 will go to projects that raise awareness and advance our digital media initiatives.
Objective: Raising Awareness
Donors are needed every day to maintain an adequate blood supply to fulfill Hawaii’s blood needs. National statistics show that 60 percent of the population will need blood sometime in their lives, yet only two percent of Hawaii’s population donates blood.
In 2010, more than 27,000 donors contributed approximately 60,000 pints of blood to the statewide program. While approximately 5,000 loyal donors give the gift of life on a regular basis, many donors donate just once a year.
The need for new donors never ends. Each year we need about 7,000 first-time donors to meet the blood needs of Hawaii. Social media is a great tool for reaching the next generation of blood donors.
Project: Digital Media Messaging
To generate awareness and interest for the next generation of blood donors, BBH needs to develop a digital media library of short clips (three to five minutes in length) with compelling messages to reach the online audience. We would like to develop both educational messages as well as testimonials that can be streamed online through interactive outlets including YouTube, Facebook, BBH website, blogs, etc. These clips can also be used for presentations, in particular for our high school and college student donors.
With Twestival promoting BBH as a beneficiary, the impact is immediate. BBH becomes more visible and the need for blood is brought to the forefront of our targeted audience. This will also provide BBH with compassionate and committed (people) resources who may be interested in partnering with us, maximizing the investment endowed by Twestival.
Background
Blood Bank of Hawaii (BBH) is a non-profit organization that provides blood to civilian hospitals throughout the state and has been serving Hawaii’s patients since 1941. BBH is committed to providing a safe and adequate supply of blood, blood products and related transfusion services to the patients of Hawaii. Licensed by the FDA and accredited by the American Association of Blood Banks, BBH is also a member of America’s Blood Centers, the nation’s largest network of community-based blood programs. For more information, visit www.BBH.org.