Our mission is to publish environmental news and commentary, spiked with a sense of humor and designed to motivate readers to take action on behalf of the environment. Half of our core readers are in their 20s and 30s, an audience that too often has not engaged with environmental organizations. Grist's readers include the heads of many environmental organizations, leading environmental scientists, congressional staffers, educators, students, journalists, grassroots activists, and people around the world who care about conservation but don't necessarily identify themselves as environmentalists. Millions of individuals are exposed to our work.