The Hayes Foundation was founded on June 15, 2002 by Kyra Oliver and her friends and family in honor of her 4 1/2 month-old son, who died of SIDS on June 11, 2002.  THe Foundation works to create programs and awards grants for SIDS research, support services and public awareness.

We have developed the This Side Up campaign to educate parents that the safest way for their babies to sleep is on their back. As part of this campaign, we have distributed nearly 100,000 onesies that read “This Side Up” on the front and offer other safe-sleeping tips on the back.