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The R.A.P on AIDS Campaign is a social marketing campaign that aims to reduce knowledge-behavior gaps concerning the risks of HIV/AIDS/STDs. We will use the campaign to help educate the urban community about AIDS awareness. This campaign will teach the importance of AIDS by continuously having open discussions on the topic including abstaining from sex, and offering safe sex alternatives by providing free HIV/AIDS testing and condoms at each event.
Our social marketing approaches are geographically accessible, complement standard health education programs, cultivate exchange perspectives, and provide a maximum benefit to society. The severity, prevalence, and the incurability of the HIV/AIDS (and certain STDs) epidemic requires widespread knowledge, exposure, and a change in human behavior for the social good of humanity. Our campaign highlights significant factors of activity, increases contact with extension services, influences strong community-level structural variables that condition the transition from knowledge to practice, and benefits social-market networks that foster social support for increasing healthy behaviors among diverse characteristics of society.
R.A.P on AIDS Campaign efforts is to make sure that people are able to confidently answer our slogans’ question, “Are you positive, you’re not POSITIVE?”
R eaching out to the disadvantaged and uneducated communities on the affects HIV/AIDS.
Assisting and educating the urban community on HIV/AIDS.
Protecting our youth through the power of Hip Hop.
The HIV/AIDS pandemic is arguably the greatest health crisis of our time. The R.A.P on AIDS Campaign will look to the Hip Hop & Entertainment industry to help lead this fight against HIV/AIDS with our youth. We will solicit several celebrities in the field of entertainment to help us get the word out one city at a time.
1HIPHOPUCIT.com has stayed true to the value of giving back to the community. In the two and a half years of existence, we have donated over $17,000 to various non-profit organizations. To continue these efforts of giving back, the R.A.P on AIDS campaign will provide the education needed to help prevent the spread of HIV/AIDS in the disadvantaged and uneducated communities. We look to raise a $10,000 annually to put on programs to assist and educate our youth. We have an obligation to give our youth a fair shot at life by educating them.
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