The Tom Joyner Foundation only does one thing - it helps students continue their education at Black colleges. All too often a student will get into college, then encounter financial difficulties that will force them to drop out. The Foundation provides money directly to the Historical Black Colleges and Universities (HBCUs) for the purpose of helping these students complete their education. All funds donated will be used for higher education scholarship aid to students of need.

The TJ2K is an activity that provides guests of the Family Reunion, local listeners of the Tom Joyner Morning Show, and friends and alumni of HBCU's with a healthy way to interact with each other, while raising funds for the Foundation.