Ronda Landsman Dancing for the Horses 2017


Ronda Landsman

Philanthropist & Community Volunteer.


Ronda Landsman has been part of the Knoxville community since she moved here with her husband Joe almost 20 years ago.  She has devoted her time, hard work and leadership to helping organizations across our area with fundraising and events. Before moving to Knoxville, Ronda was a media executive handling national accounts such as Pepsi, Pizza Hut, Frito-Lay and Budweiser.  After moving to Knoxville, she worked with WATE and WVLT in advertising sales.  Ronda could occasionally be seen in television segments including hosting Chef Walter for a 30-minute television special “Cooking with the Vol Navy.”


Ronda has worked with many local organizations in different capacities of service including AKima Club, where she was new member of the year in 2001, working over 100 service hours in our community.  She also appeared in several AKima Cabaret shows.  In 2010, Ronda chaired Zoofari, which raised more than $250,000 to bring critically endangered Malayan tigers to Knoxville for breeding purposes, and she is still an active member of the Zoofari committee.  Ronda is a member of the Boys & Girls Club Board of Trustees, a Legacy Benefactor to the Women’s Fund of East Tennessee and a member of United Way’s Women of Toqueville Society.


Ronda’s husband Joe Landsman is President & CEO of the University of Tennessee Medical Center and Ronda often volunteers for hospital events.  Ronda Co-chairs the annual wine event at Black Berry Farm to benefit the Heart Lung Vascular Institute, this has become a popular and anticipated event. Currently, she is Presiding Partner of the Westland Investment Group, an investment club that has been successful in its endeavors for its membership.


Choosing to participate in Dancing with the Horses was easy for Ronda.  Having grown up on a farm around horses, Ronda is happiest being around horses and has been riding since she was three. Friesians are a favorite of Ronda’s for their beauty and kind nature.  She is dancing in memory of her equine friend Roan, a reserve World Champion Friesian who raised money for veteran’s programs. Roan was owned by Victoria Gillenwater’s Scenic View Farm.


Ronda also enjoys traveling, all things outdoors, reading and spending time with loved ones and friends.


* Ronda is photographed with Filippus fan Camelot, a reserve World Champion, Dutch registered “star’ Friesian horse, owned by Scenic View Farm.