Starting with the 2012 high school fall football season, The Kickers Zone (a wholly owned subsidiary of Video Analysis Software (VAS) International, Inc.) is “kicking-off” our Kickers Kicking Cancer Program ™ throughout the US. This program is designed to raise awareness amongst High School kickers, their High Schools, coaches, local businesses and community leaders to make a connection in the fight to “kick” cancer!
We are embarking on a very aggressive plan to work with CURE Childhood Cancer whereby 100 percent of donations provided by National and Local Sponsors, supporters of kickers/punters and their local schools, donate money during the upcoming football season by each time a football team “scores” on an extra point (PAT), field goal, or automatic “touchback” when a football is kicked into the end zone!
Outside of working with CURE we have contacted The National Federation of High Schools (which has over 13,000 high schools participating in a football program) and the American Football Coaches Association as well as national and local businesses to donate money each time a football kicker scores an extra point, field goal, or an automatic “touchback”.
For the past 25 years in the United States, the incidence of childhood cancer has steadily grown, with nearly 13,000 new diagnoses each year. More than 40,000 infants, children and teenagers are currently receiving treatment for cancer. Importantly, in the US, cancer remains the #1 cause of death due to disease in children, claiming the lives of more children and young people under the age of 20 than any other disease. For the children battling cancer today, time is of the essence. With only current treatments available, one in five children diagnosed will not survive.
CURE Childhood Cancer is 100% focused on children’s cancer efforts. Through substantial and continued investment in research, CURE is committed to both improving survival and improving effective treatments which don’t devastate the growing bodies of children. CURE is also committed to supporting children and their families as they battle childhood cancer. They are working to change the landscape for these children by focusing their research funding on the childhood cancers most difficult to cure.
Here at VAS and The Kickers Zone, cancer has hit several of our family members who have succumbed to cancer, as well as some of the athletes we train. Recently one of our current college bound kickers Chase Moon’s mom (Ms. Lisa Moon) passed away on December 31st, 2010 from Breast Cancer, after a long courageous fight. Lisa did her best to attend every one of Chase’s games, even while she battled this terrible disease, and we were proud to have known her, and to have worked with Chase as a kicker.
We also have several kickers’ parents and siblings who are “cancer survivors”, as well as some great friends of ours who are doing this best to “kick” cancer every day of their lives to include a young man on our son’s high school football team Sean Dever (see Sean’s story at http://www.curechildhoodcancer.org/tag/sean-dever/)
Our program is designed to use High School kickers to raise monies locally based on their kicking abilities, and to see how in a small way we can assist other families and CURE in the battle to win the fight against childhood cancer.