The Hyde and Geek/Kids Need to Read Tweetathon 2011


The Hyde and Geek/Kids Need to Read Tweetathon 2011

The Hyde and Geek/Kids Need to Read Tweetathon 2011

Last update (May 21 12:00am EST): The 2011 Hyde and Geek / Kids Need to Read 36 Hour Tweetathon is officially over. Thank you to everyone who donated, retweeted, blogged, and otherwise helped out. Thank you to the wonderful sponsors who donated prizes. This event was a spectacular success! For those who donated, I will use the random number generator at to select prize winners and those winners will be emailed this coming weekend. I will make a public announcement of all the prize winners on the Hyde and Geek blog on Monday, May 23. For now... I'm off to get some much needed sleep! G'nite all!

Note: This page will still accept donations for a limited time, but the official Tweetathon is OVER and new donations will NOT be eligible for prizes.

DONATE AND WIN PRIZES! For the full list of available prizes, click here.

Important Note about prizes:  If you wish to be entered to win prizes DO NOT click the box to hide your e-mail from the page creator when making your donation! If you hide your e-mail address, I won't have any way to contact you if you win. For more information, read the the FAQ question below on full prize details.

What exactly is the Hyde and Geek/Kids Need to Read Tweetathon?
In the summer of 2010, I sat at my computer for 36 hours straight and tweeted every ten minutes for the duration of that entire time. Why in the world would I want to participate in that kind of internet insanity? Quite simple really... I did it to spread the word about and to help raise funds for Kids Need to Read. I first heard about Kids Need to Read several years ago and, as father and a soon-to-be teacher, I quickly became interested in their mission to provide books to underfunded school libraries and literacy programs. So I got in contact with some of the staff and crew of KNTR and began wondering... what can a geek like me do to help this wonderful cause? When I saw a Twitter friend running a tweeathon for one of her own charity causes, I thought to myself "Hey! I can do that!" I figure that since most of my friends and followers on Twitter were (and are) of a bunch of wonderful folks of the geek variety, that helping kids by giving them something to read is something that they could get behind... and boy did they! With their help, The 2010 Hyde and Geek/Kids Need to Read 36 Hour Tweetathon raised almost $2,000 and helped to get books in the hands of kids in need! Since that first event went so well, I got it in my head to try and make it an annual event. For the 2011 season, I've wranged up some some nifty geek-related prizes to give away as incentives for donating. You can check out the sponsors page to see where some of the prizes are coming from and the prize page for a list of prizes. Stay tuned to the Hyde and Geek blog for more info! -Scott

When is the 2011 Tweetathon?
The fun begins at noon on Thursday, May 19th and goes for 36 hours until midnight on Friday, May 20th (all times Eastern). You can keep up with all the sure-to-be-insanity by following Hyde and Geek on Twitter.

What kind of prizes are you giving away and how do I win them?
There is a full list of prizes HERE. You win them by donating to the Tweetathon. If you wish to be entered to win prizes DO NOT click the box to hide your e-mail address from the page creator. This information only go to me for prize purposes and will NOT be seen by the public. However, if you hide your e-mail address, you will not be eligible for prizes as I won't have any way to contact you if you win. After the Tweetathon ends on Friday at midnight, I will use a random number generator to select the winners from everyone who donated and left their e-mail address.

How do I donate?
Just click the donate button on this page and donate away!

Who are the 2011 Tweetathon sponsors?
Check out the 2011 sponsors page for a full list.

How do I become a sponsor?
The 2011 Tweetathon is already underway. However, if you'd like to promote your business and help an awesome cause at the same time in the 2012 season, drop me an e-mail to

So What Exactly is Kids Need to Read?

The Kids Need to Read Mission Statement:
Kids Need to Read works to create a culture of reading for children by providing inspiring books to under-funded schools, libraries, and literacy programs across the United States, especially those serving disadvantaged children.

About Kids Need to Read:
Reading – it is the single most important skill children must learn to be productive members of society. Books open their minds, inspire their imaginations and stimulate their intelligence. As budget cutbacks increase, funding for libraries is often the first thing to go, especially in failing school systems. There are great numbers of schools that have been unable to buy new books for their students to read in years. Kids Need to Read was established to fight this disaster by sending exciting new books to under-funded schools and libraries across the United States, as well as to other organizations that provide literacy support to children, particularly disadvantaged children. There is much work to be done to improve literacy rates in the United States and our growing foundation does as much as it can to get children excited about reading. Our primary mission is to give books to institutions that lack the proper funding to purchase any themselves. However, it is our aspiration to make as large of an impact on childhood literacy as we possibly can. We accomplish this by carefully selecting the books on our donation list to be books of the highest quality reading material, so they will spark a high level of interest in the children who have access to them. It does no good for a child to start reading a book that is poorly written, only to put it down and decide reading is a bore. This high standard sets Kids Need to Read apart from many literacy programs. Our book list is carefully structured to include low level, high interest books to grab the interest of reluctant readers, as well as material that is appealing to disadvantaged children, who generally have lower literacy levels in this country. As we grow and add more books to our list, these two areas will continue to be of primary importance. We target our donations toward inner city schools as much as possible, as well as toward small, urban charter schools that are struggling to make a difference in the lives of their students. Unfortunately, these schools tend to lack funds to build a library, despite the fact that literacy is often the only path to success for these children. Many of the children Kids Need to Read serve have few positive influences in their lives. We use our books to help create a culture of reading for them, so that they can experience positive values and role models within the gifts we provide. Our books contain messages of hope, courage, compassion, kindness, friendship, love, tolerance and perseverance, among others. It is all part of our goal to empower children with the knowledge that they live in a world without limits. It has always been our desire to not merely give books, but to become an inspiration for childhood literacy. The more we grow, the more we can work to truly make an impact, not only on the children who are at the highest risk, but on all children. We have come a long way in a very short period of time. We have a lot of work ahead of us, but we have no doubt we will accomplish our mission.

Kids Need to Read
124 South 54th Street #65
Mesa, Arizona 85206

Kids Need to Read is a 501(c)(3) tax exempt public charity. It was founded as a charitable project in August 2007 by author PJ Haarsma and actor Nathan Fillion. It was organized as a nonprofit foundation in 2008.

To learn more about Kids Need to Read:
To learn more about Scott:


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